Glossary

2-Factor Authentication: System for establishing a unique secondary method of identification. This is used to provide a special uniquely generated key that is known by a single user and is separate from the system. The key is cryptographically generated on a users' personal device which only they should have access. A 2-Factor Key used in 2-Factor Authentication provides a higher level of security by guaranteeing that only the person authorized has access to and can generate the key.

Alliance Facilitator (Role): A system defined role which provides administrative access to specialized Alliance Membership analytical tools, meetings and reports.

Alliance Member (Role): A system defined role which provides limited editorial access to specialized Alliance Membership analytical tools, meetings and reports.

Alliance Partner (Role): A system defined role which provides full access to business accounts they've created.

Asset Turnover: A financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue or sales income to the company.

Authorized User (Role): A system defined role which provides read access to a business' data

Business Advisor / Business Adviser / Business Consultant: A person who works with clients on strategy, planning and problem solving, and helps clients develop business skills and knowledge

Business Owner (Role): a system defined role that provides full editorial and administrative access to a business account

Custom Budget: a budget derived using manual analysis detailing Sales, Costs of Goods and Total Expenses for each month of one year

Direct Reports (Role): a system defined role that provides read and write access to specific areas of a business account

Flatline Budget: A system generated budget with the same goals as the previous year's completed totals for use in progress to prior year analytics

Guest (Role): a system defined role that provides guest access to a business account

Increasing Goal: A goal relating to KPIs which indicates a desire for an increasing value. Increasing goals may be a Positive Increasing Goal or a Negative Increasing goal. Positive Increasing Goals indicate a desire for an increase of more than the prior year (Y >= X * +N%). Negative Increasing Goals indicate a desire for an increase of less than the prior year (Y >= X * -N%).

KPI (Key Performance Indicators): Any data point identified as important or key to business success.

Leverage Factor / Leverage Ratio: A leverage ratio is any one of several financial measurements that look at how much capital comes in the form of debt (loans) or assesses the ability of a company to meet its financial obligations.

Line of Credit (LOC): A fixed or variable rate loan that can be drawn from at any time issued by a bank.

Momentum: The growth rate of a company's finances including Sales, Costs of Goods and Total Expenses. Momentum is calculated based on prior performance for each key performance indicator.

Momentum Event: An event that will change the company's Momentum either in the short term or long term.

Pilot: A specialized business advisor who advises multiple businesses within Profit Navigator.

Reducing Goal: A goal relating to KPIs which indicates a desire for a decreasing value. Decreasing goals may be a Positive Decreasing Goal or a Negative Decreasing Goal. Positive Decreasing Goals indicate a desire for an decrease of more than the prior year (Y <= X * +N%). Negative Decreasing Goals indicate a desire for a decrease of less than the prior year (Y <= X * -N%).

Roles: A system of access rights granted using a simplified naming scheme. Roles provide the ability to segment Create, Read, Update and Delete actions across multiple areas of a business' data.

Sales Associate (Role): A system defined role designed to provide access to individually assigned Sales KPIs

Sales Manager (Role): A system defined role designed to provide management access to a set of Sales KPIs

Senior Leadership (Role): A system defined role designed to provide editorial access to a key set of Leadership tools

Shrink / Cull: Loss of product on hand due to spoilage, death, theft or other means

Simplified Relational Budget: A budget derived using a simplified predictive relational increase over the previous year

SPMA (Strategic Planning Momentum Adjustment): A momentum event affecting a change in momentum for long-term strategic planning.

Strategic Initiative: A long-term initiative usually requiring more than one year to complete

Strategy: A large task that has been identified that will help a business complete an initiative. Strategies may have one or more milestones (tasks) identified to complete the strategy.

System Admin (Role) / Sysadmin: A system defined role allowing full access to a business